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I'm Juliana. An established screenwriter of shows and movies you love, who built her career the traditional way. I'm an optimist, polyglot, coffee addict, mom-of-2, a career mentor for artists, a hardcore Aquarian and founder of the Sustainable Creative Society™.

Fourteen years in, I’ve worked across award-winning short films, global streaming hits, multi-season shows, and an upcoming studio feature film releasing in 2026. I’ve navigated gatekeepers, contracts, rejection, momentum, and longevity — all while staying creatively aligned, true to myself, and my values.

What I know now is this:

Gatekeepers love to say there’s no formula to success.
But there is.

 And it starts with how you plan and build your career. Inside this community, I share business moves that actually work, career strategies, systems, and tips - additionally - ways to build unshakeable confidence in yourself so you can achieve your dream career. 

We're going from building our careers in isolation, to building it in collaboration. There's space for all of us to win and it's time we do. If there's one thing I know, it's time for artists to take their power back and take lead, because the world needs art now more than ever.

Join the Sustainable Creative Society™ community to get live coaching, actionable career steps, and all the industry insights nobody is talking about. You're not meant to build your career alone. There's a seat for you here.  

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Hello! 



I'm Juliana. An established screenwriter, an optimist, polyglot, coffee addict, mom-of-2, a business mentor for artists, a hardcore Aquarian and founder of the Sustainable Creative Society™ where we bridge the gap between art and business, self-worth and financial freedom with simple business principles that transform artistic careers into sustainable success in otherwise unsustainable industries.

Learn more

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 Your success starts now 

 

The Sustainable Creative Society™ Membership. 

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Most Film & TV artists aren’t failing because they lack talent.

They’re struggling because:

  • they were taught to separate art from money

  • they were told to figure it out alone

  • they carry shame and guilt around where they are at in their careers

  • and they’ve never been shown how to treat their career like a living system, like the business that it is

The Sustainable Creative Society™ exists to change that narrative.

We move from:
isolation → collaboration
scarcity → shared growth
survival → sustainability

We dismantle the struggling in isolation and we set up the thriving in collaboration.

There is space for all of us to win.

Every month:

âś… 1 live strategy call each month
Practical, grounded guidance to help you grow your career sustainably with hands-on tips and tools. You'll never have to second-guess your next step again. 

âś… Weekly private podcast
Money, mindset, and perspective shifts to help you release shame and normalize success.

✅1 live mentoring session
Ask real questions. Get real answers. Learn from others’ questions too.

âś…A network of like-minded artists
People who understand both the creative path and the desire for stability.

Together we rise! 

For limited time apply code BDAY26 for 50% off your 1st month.

 US$ 119 / month

Join now

 

Become Your Own CEO™ 101

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 An audio & workbook bundle to start your journey, get career focused and organized with easy-to-follow steps you can implement today. Steal these simple business principles for major career wins. No more doubt, overthinking, feeling stuck, or wondering if you have made the right decisions.

Taking action towards your success has never been easier. 

US$ 47

Buy Now

 

Become Your Own CEO™ Business Accelerator for Artists 

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Get guidance for your unique career in a small group setting. This is for professionals needing career strategies, effective systems and mentorship to scale their careers. Dates for the container coming soon.

US$ 2500

Waitlist

Let’s get to it!

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After achieving my dream screenwriting career the traditional way (with 0 contacts, a language barrier, student loan debt, and no degree in film & tv) I realized that there is in fact a formula to success for artists that nobody talks about. After 12+ years in the entertainment industry, 2 hit shows, 3 record-breaking seasons, and 1 highly anticipated movie of 2026, it's time for me to share the formula with you. Why? Times are changing. It is during transition, that we have the immense opportunity to not only rewrite the rules of our industry, but the world around us. For this, money and power need to be in the hands of artists. And the only way to get there is to bridge the gap between art and business, self-worth and financial freedom.

Ready? 

More about me

 "The business mentorship for artists by an artist I wish I had back in film school. The coaching, insights and easy applicable actionable steps are unmatched and should be mandatory in every film school."

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Paula S.

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